If you will have a web site or run an internet enterprise, amassing knowledge on the place your guests or clients come from, the place they land in your website, and the place they go away is important. Why? That info might help you higher goal your services and products, and beef up the pages which are turning individuals away.
To collect that sort of info, you want an internet analytics software.
Many companies of all sizes use Google Analytics. But if you wish to maintain management of your knowledge, you want a software that you can management. You received’t get that from Google Analytics. Luckily, Google Analytics isn’t the one sport on the net.
Here are 4 open supply alternate options to Google Analytics.
Matomo
Let’s begin with the open supply utility that rivals Google Analytics for features: Matomo (previously referred to as Piwik). Matomo does most of what Google Analytics does, and chances are high it provides the options that you just want.
Those options embody metrics on the variety of guests hitting your website, knowledge on the place they arrive from (each on the net and geographically), the pages from which they go away, and the flexibility to trace search engine referrals. Matomo additionally provides many reviews, and you’ll customise the dashboard to view the metrics that you just need to see.
To make your life simpler, Matomo integrates with greater than 65 content material administration, e-commerce, and on-line discussion board programs, together with WordPress, Magneto, Joomla, and vBulletin, utilizing plugins. For any others, you possibly can merely add a monitoring code to a web page in your website.
You can test-drive Matomo or use a hosted version.
Open Web Analytics
If there’s an in depth second to Matomo within the open supply net analytics stakes, it’s Open Web Analytics. In reality, it consists of key options that both rival Google Analytics or go away it within the mud.
In addition to the standard raft of analytics and reporting features, Open Web Analytics tracks the place on a web page, and on what parts, guests click on; supplies heat maps that present the place on a web page guests work together essentially the most; and even does e-commerce monitoring.
Open Web Analytics has a WordPress plugin and may integrate with MediaWiki utilizing a plugin. Or you possibly can add a snippet of JavaScript or PHP code to your net pages to allow monitoring.
Before you download the Open Web Analytics bundle, you possibly can give the demo a try to see it it’s best for you.
AWStats
Web server log information present a wealthy vein of details about guests to your website, however tapping into that vein is not all the time straightforward. That’s the place AWStats involves the rescue. While it lacks essentially the most fashionable feel and appear, AWStats greater than makes up for that with breadth of information it might current.
That info consists of the variety of distinctive guests, how lengthy these guests keep on the positioning, the working system and net browsers they use, the dimensions of a customer’s display screen, and the various search engines and search phrases individuals use to search out your website. AWStats may let you know the variety of instances your website is bookmarked, monitor the pages the place guests enter and exit your websites, and maintain a tally of the most well-liked pages in your website.
These options solely scratch the floor of AWStats’s capabilities. It additionally works with FTP and e mail logs, in addition to syslog information. AWStats can offers you a deep perception into what’s occurring in your web site utilizing knowledge that stays beneath your management.
Countly
Countly payments itself as a “secure web analytics” platform. While I am unable to vouch for its safety, Countly does a strong job of amassing and presenting knowledge about your website and its guests.
Heavily focusing on advertising and marketing organizations, Countly tracks knowledge that’s vital to entrepreneurs. That info consists of website guests’ transactions, in addition to which campaigns and sources led guests to your website. You may create metrics which are particular to your small business. Countly would not forgo primary net analytics; it additionally retains monitor of the variety of guests in your website, the place they’re from, which pages they visited, and extra.
You can use the hosted model of Countly or grab the source code from GitHub and self-host the appliance. And sure, there are differences between the hosted and self-hosted versions of Countly.
Share your favourite open supply net analytics software with us within the feedback.